• Chad Workman

Tight Ends: Buy, Hold, & Sell

Chad Workman / @tweetsbychadfw



Tight end can be a tricky position to predict but can pay off in a big way. Hitting on one can give you an edge in your league, especially in a two tight end league.


Rookies often struggle to adapt to an NFL offense, while talented veterans have long lasting value at the position. However, we do see occasional breakouts that come out of nowhere. Do they really come out of nowhere, though? Sometimes there are signs to predict a breakout, whether that’s an athletic pass catcher coming into an opportunistic situation, like Darren Waller, or a rising talent paired with the right quarterback in a good offense, like Mark Andrews.


On the other hand, some tight ends fall off and lose value very quickly, but sometimes it also can be identified early on. Let’s take a closer look and identify the players you should be targeting, looking to move, and a few guys you might want to hang on to and see what you have.



Buys:


Chris Herndon


Chris Herndon is entering his third year in the NFL, though we only have one season to evaluate him on. Herndon impressed in his rookie season, registering 502 yards and 4 touchdowns. His 502 yards were more than five of six rookies drafted before him, including Hayden Hurst, Mike Gesicki, Dallas Goedert, Jordan Akins, and Ian Thomas. We’ll get to some of those names later on, but Mark Andrews was the only rookie tight end to total more yards, as he finished with 552. Andrews produced his breakout season last year, while Herndon played in one game and saw two targets before breaking his rib and missing the remainder of the season. Prior to this injury, Herndon was suspended for four games, and battled a nagging hamstring injury that kept him sidelined.


Herndon didn’t really get going until week six when he topped 50 yards for the first time and scored his first touchdown. From then on out, he saw four and a half targets per-game, averaged over 41 yards per-game, and recorded all four of his touchdowns. Herndon was just under a 70% catch rate in his rookie season, but was at a 93% true catch rate, good for first in the NFL amongst tight ends. He also ranked seventh in target quality rating. This far exceeds expectations of any rookie tight end, let alone a fourth round draft pick.


At 6’4” and 253 pounds, Herndon possesses great size along with the athleticism to succeed in the NFL. This, along with his promising rookie season generated some buzz heading into his second season. The four game suspension eventually slowed down that buzz, however. Herndon owners who stuck with him were left disgruntled when he battled injuries and contributed next to nothing to their teams. This undoubtedly left a sour taste in many fantasy owners’ mouths. However, it has certainly not left a sour taste in Sam Darnold’s mouth.


So far in camp, Herndon’s name has been in the headlines quite often. Seriously, google his name and you will be flooded with reports out of camp that Herndon is Darnold’s favorite target and that the two are flashing a crazy amount of chemistry. Jamison Crowder, perhaps the Jets top wide receiver, recently said that Herndon reminds him of Jordan Reed, and that he will “have a huge impact.” In an offense lacking quality pass catchers, Herndon will stand out this season.


His current ADP is tight end 20 according to Dynasty League Football. I have laid out many reasons why he should be higher, but why is he going as tight end 20? Seriously, I don’t get it, what kind of question marks does this guy have? Is it that he’s coming off an injury? He’s healthy now. He’s not in a great offense? Somebody must catch the ball for the Jets. Adam Gase? Okay, I’ll give you that one. But still, it makes no sense that he is going behind guys like Blake Jarwin and Ian Thomas who have hardly shown that they can produce at the NFL level. Herndon is very cheap right now, and his price will only go up throughout the 2020 season.



Hayden Hurst


Austin Hooper finished the season fourth among tight ends in targets per-game. He finished sixth amongst tight ends in overall targets despite missing three games. He finished seventh in fantasy points at the position in standard scoring, and fourth in per-game average. In addition, Hooper was third in red zone targets for tight ends last season, and 12th amongst all players. Austin Hooper now plays for the Cleveland Browns. Meanwhile, the Falcons went out and spent a second round pick to acquire Hayden Hurst from the Ravens.


Just because Hurst was behind Mark Andrews on the depth chart, it doesn’t mean he is not a good player. We saw what Andrews was able to do last season, not many tight ends in the league would be getting quality run if they were on the same team as him. The Ravens drafted Hurst in the first round, in the very same draft in which they selected Andrews two rounds later. Regardless of what’s happened in the past, Hurst is a better prospect than Hooper was, and is stepping into a major role vacated by Hooper. When opportunity meets such raw talent, special things can happen.

(Photo Credit: Player Profiler)

(Photo Credit: Player Profiler)


Hurst is currently going as tight end 14 in dynasty leagues but is going from a backup role on the lowest volume passing offense in the league, to a featured player on the offense with the highest passing volume in the league. The official team website recently stated that Hurst will be an every down tight end for the team, and he should be an every week staple in your lineup as well.



Buy But Be Patient


Dallas Goedert


Dallas Goedert is a perfect target for a two tight end league, or for any rebuilding team. He finished as tight end 10 overall last year in standard scoring, and could certainly be a tight end one again, but as a backup on his own team is a very quality tight end two. The Eagles have a potential out on Zach Ertz’s contract after this season. They would be facing over $7 million in dead cap, so I’m not saying that this will happen, but it is possible they move on from him or that Goedert simply overtakes him.


Goedert was a second round pick, coming into the fold while Ertz was already on the roster. They obviously intend to continue the high usage of both tight ends. Even with Ertz ahead of him on the depth chart, Goedert managed to finish the season ninth in tight end targets. He finished top 10 in the league among all tight ends in receptions, receiving yards, yards after catch, red zone receptions, and total yards.

The Eagles led the league in tight end targets last season with a whopping 235, which is 55 more than the next closest team. With a lack of weapons on the outside, this number figures to be very high again this season. This offense has and will continue to support two quality tight ends. Goedert is going as tight end 10 in dynasty leagues, which is fair, but if/when he takes over Ertz’s role he will be one of the top tight ends in the game.



Irv Smith Jr.


Irv Smith Jr. had a nice rookie season after being selected by the Vikings in the second round of the 2019 NFL Draft. He finished the season with 311 yards and two touchdowns. That might not seem like a ton, but keep in mind that he came in trailing Kyle Rudolph on the depth chart. While Rudolph is not going anywhere, Smith will almost certainly become the primary tight end before long.

In the four seasons prior to last year, Rudolph averaged 92 targets per season. Last season that number was nearly cut in half, as Rudolph saw just 48 targets to Smith’s 47. Smith is another tight end that is a perfect target in a two tight end league, or on a rebuilding team. Although we can’t be certain on his future role with the team, he is trending up while the incumbent starter is trending down.


Smith, currently going as tight end 15 in dynasty leagues, will far surpass this value in a couple of seasons, you just might have to be patient with him.



Hold:


Mike Gesicki


Mike Gesicki runs a 4.54 40-yard dash, while standing at 6’6” and 247 pounds. This guy is probably the best tight end in the game in terms of his measurables. The Dolphins took him with the 10th pick in the second round of the 2018 NFL draft, and frankly, I’m surprised he lasted that long. To be fair, the only tight end that went ahead of him is our beloved Hayden Hurst.

(Photo Credit: RotoViz)


Gesicki got off to a slow start in his NFL career, posting just 202 yards and 0 touchdowns in his rookie season. He was sharing the tight end workload with Nick O’Leary (who?), so it’s not like he was playing behind a veteran pass catcher. However, tight ends often don’t hit their stride until their second or third year in the league. Last season, Gesicki’s second in the league, he showed much more promise going for 570 yards and 5 touchdowns, finishing as tight end 11.


Finishing fifth in total target distance amongst tight ends, and fourth in contested catch rate, he has shown the ability to get downfield and make big plays. Entering his second season playing with the gunslinger Ryan Fitzpatrick, Gesicki should continue to ascend. Eventually he will start seeing passes come his way from the southpaw, Tua Tagovailoa. While we do not know what Tua’s future holds, this is a promising outlook from a quarterback perspective, and should lead to increased efficiency from Gesicki. He is however battling for targets with two quality receivers in DeVante Parker and Preston Williams, but the team boasts little firepower outside of those two, especially with Allen Hurns and Albert Wilson opting out of the upcoming season.


Gesicki is currently going as tight end 11, right between Dallas Goedert and Austin Hooper. This is a fair price, and so far we have seen flashes from Gesicki but haven’t seen a real breakout from him. Many are touting him as a breakout candidate, and his price is probably going to be hefty in the trade market. He’s a guy I’d hold on to and see how he progresses but wouldn’t go out and buy unless a good offer comes my way.



Darren Waller


Like Mike Gesicki, Darren Waller possesses elite size and measurables. Unlike Gesicki, Waller has already experienced his breakout campaign. Waller entered the NFL as a wide receiver, so you know he has the receiving chops to succeed in the league. He started his career with the Ravens in 2015, before being let go and missing the entire 2017 season due to opiate and cocaine addiction. Waller received a second chance, this one coming from the Raiders, where he had little impact in the 2018 season playing behind veteran Jared Cook. After being heavily featured on HBO’s Hard Knocks, Waller was getting plenty of buzz heading into the 2019 season and he delivered.


Waller finished the season with 1145 yards and three touchdowns, good enough for the fourth best fantasy tight end last year in standard scoring. Waller finished near the top of the tight end class in just about every category imaginable, except touchdowns. He was second in receptions, yards, and yards after catch. He finished third in targets, fourth in target share, and fifth in deep targets. There’s not much to dislike about Waller, especially considering his incredibly inspirational and feel good story. But the Raiders did add a bevy of pass catchers to the squad this off-season. The team invested high draft picks in receivers Henry Ruggs and Bryan Edwards, and also added Nelson Agholor in free agency. They added a questionable amount of pass catching running backs, drafting Lynn Bowden Jr., and signing free agents Devonte Booker and Theo Riddick. Not to mention they brought back Jalen Richard. Seems excessive if you ask me, but the point is that Waller is far from guaranteed to see the massive target share that he did last season, when he posted 117.

(Photo Credit: Player Profiler)


I’m not sure that Waller can maintain his place as the fourth best fantasy tight end considering his likely dip in targets, but he should hopefully see some positive regression in the touchdown department, and even if he slides a bit, it won’